Quantitative



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When projects move beyond the initial exploratory stages and the statistical accuracy of a quantitative study is required, our senior quantitative researchers are skilled at designing, executing, analyzing and presenting the findings in a clear and relevant manner.

We design quantitative projects to answer crucial questions such as:

  • How can we better understand our consumer segments and their relative importance?
  • What are the key market drivers?
  • Which components of our new advertising and social media campaign are working?
  • Where are the competitive gaps in which a competitor could gain advantage?
  • Which new concept best expands our customer base?
  • How should our new product be priced to maximize trial?
  • What are shoppers considering when they are at shelf making their purchase decision?
  • Which key selling proposition resonates most strongly among current users? Prospects?
  • How do we minimize defection / support retention in an increasingly competitive market?


We collect data online, onsite / in person and by telephone, to deliver the highest quality results in the most cost-effective and time-efficient manner, using statistical techniques such as brand mapping, conjoint/trade-off analysis, and market segmentation, as needed.

 

Targeted Research Insights. Sound Business Decisions.

The work that we have done together with McWhirter & Associates has spanned both tactical and strategic research, in different therapeutic areas, involving a variety of health care customers.

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Pharmaceutical Company Client