Celeste Kirk



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Phone: (416) 544-1570
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Celeste KirkCeleste Kirk, CMRP
Vice President

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(416) 544-1570

 

 

 

Celeste has been an integral part of McWhirter & Associates since the company's inception in 1996.

As Vice President, Celeste is responsible for planning, implementing and managing all aspects of both qualitative and quantitative research on behalf of her clients. Her research expertise encompasses positioning, product and creative development and testing, brand image/equity and idea generation. She is experienced in fulfilling marketing research needs in a broad range of industries including packaged goods, financial services, retail, travel and pharmaceuticals.

In addition to her experience in quantitative research, Celeste is an expert qualitative research moderator. She has been trained at RIVA and she is skilled in all forms of qualitative methodologies – ranging from focus groups to at home, one-on-one interviews. She finds the experience of determining the motivation behind consumers' words and actions to be a satisfying and key part of her practice. Celeste is a member of the Marketing Research and Intelligence Association and holds the Certified Marketing Research Professional (CMRP) designation.

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Targeted Research Insights. Sound Business Decisions.

I love my job. I get so much out of being able to talk to people and find out about their behaviour, thoughts and beliefs. I feel like I get to learn something new every day! And, to top it off, being able to take the learning and turn it into solid business insight is - in my mind - absolutely thrilling.