Camilla Leonard



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Phone: (416) 544-1570
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Camilla LeonardCamilla Leonard, CMRP
Senior Associate

This email address is being protected from spambots. You need JavaScript enabled to view it.  
(416) 544-1570

 

 

 

Camilla joined McWhirter & Associates in 1997. She provides client service, project design, project management and analysis.

Camilla's expertise, as well as her passion, is in the area of quantitative research design and analysis. She specializes in custom quantitative studies designed to provide insight to specific business issues. Recent studies have utilized key drivers, conjoint/choice, competitive gap analysis, consumer segmentation, and price testing within usage and attitude research, concept and product testing, customer satisfaction, B2B and other ad hoc studies.

Camilla holds a Bachelor of Arts degree from the University of Toronto, and a Master of Business Administration degree from the Rotman School of Management (University of Toronto). She also holds the Certified Marketing Research Professional (CMRP) designation from the MRIA.

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Targeted Research Insights. Sound Business Decisions.

What I like about custom quantitative research is the design angle; the idea that I can design a study to ask the right questions to get the answers we need. The research processes that I really like are the ones where we ask meaty questions to uncover some new insights about how respondents think or act that we can then do something about.