Barbara McWhirter



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Phone: (416) 544-1570
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Barbara McWhirterBarbara McWhirter, CMRP
President

This email address is being protected from spambots. You need JavaScript enabled to view it.  
(416) 544-1570

 

 

 

Barb McWhirter founded McWhirter & Associates Market Research in 1996 following a career in senior marketing management with a large multinational food company.

Barb's senior management experience, combined with her marketing research expertise, lets her articulate business issues and opportunities that fuel clients' business growth. Passionate about moderating, Barb draws insights from consumers that consistently enhance the client's research experience. She has extensive experience in interviewing at the executive level on a one-to-one basis as well as in a group setting. Barb is comfortable working with people from all walks of life, from young adults starting out in life, to senior executives running major corporations.

Barb graduated from Queen's University with a Bachelor of Commerce Honours degree. She holds the designation Certified Marketing Research Professional (CMRP) from the Market Research and Intelligence Association (MRIA).

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Targeted Research Insights. Sound Business Decisions.

The best part of talking with consumers is when ´the penny drops´. It’s the unexpected little nugget that you pick up on that makes the research count, and that you know the client can act on to build their business. A gesture, a word or facial expression, can make all the difference in charting a new path for a brand.