Your Team


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Barbara McWhirterBarbara McWhirter, CMRP

"The best part of talking with consumers is when ´the penny drops´. It's the unexpected little nugget that you pick up on that makes the research count, and that you know the client can act on to build their business. A gesture, a word or facial expression, can make all the difference in charting a new path for a brand."   Read more


Celeste KirkCeleste Kirk, CMRP
Vice President

"I love my job. I get so much out of being able to talk to people and find out about their behaviour, thoughts and beliefs. I feel like I get to learn something new every day! And, to top it off, being able to take the learning and turn it into solid business insight is - in my mind - absolutely thrilling."   Read more


Camilla LeonardCamilla Leonard, CMRP
Senior Associate

"What I like about custom quantitative research is the design angle; the idea that I can design a study to ask the right questions to get the answers we need. The research processes that I really like are the ones where we ask meaty questions to uncover some new insights about how respondents think or act that we can then do something about."  Read more

Targeted Research Insights. Sound Business Decisions.

The research consultants at McWhirter & Associates have the business experience and research expertise to get to the heart of issues.


Energy Sector Client