Our Approach


Phone: (416) 544-1570
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At McWhirter & Associates, you come first.

Since 1996, we have been designing and delivering actionable research to satisfied clients. We have established these long-standing relationships by exceeding client expectations through comprehensive research and superior service.

We can work with you in two different ways:

  • Come in on a project-by-project basis

    Custom research solutions, be it qualitative or quantitative, are designed and executed on a project-by-project basis.

  • Be your marketing research department

    For clients without an in-house market research department, we can provide ongoing management of the research function for the organization. Senior consultants are assigned to manage each account.

At McWhirter & Associates, we can be counted on to deliver. We never forget we are in the service business – we consistently demonstrate fast turnaround with high quality reporting. When you choose McWhirter & Associates, you are choosing a partner who will be there to support you in managing your research projects.

The Top 10 Benefits of choosing McWhirter & Associates:

  • Service A Priority. Know we are in the service business and are here to support our clients
  • Corporate Expertise. Solid understanding of how research fits into the corporate picture
  • Flexible. Listen to your needs to conduct research that meets objectives
  • Seasoned Researchers. RIVA trained moderators and quantitative experts in house
  • Proven Track Record. Consistent delivery of quality research programs to satisfied clients
  • Full Service Approach. Comprehensive design and execution of all types of market research
  • Build Knowledge Base. Team approach amplifies learning from qualitative findings, linked with quantitative data
  • Independent View. Not selling a specific methodology – solution matches research challenge
  • Leverage Partnerships. Long-standing relationships with partner suppliers adds to learning through continuity
  • Cost Competitive. Select best supplier partners to add value to research programs


Targeted Research Insights. Sound Business Decisions.

We considered McWhirter & Associates to be an extension of our marketing department, given their commitment, strategic insight and knowledge of our business.


Confectionary Manufacturer Client