About Us


Phone: (416) 544-1570
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Since 1996 McWhirter & Associates has provided marketing research counsel for our clients in Canada, the U.S. and Globally.

Our vision is to provide you with creative research solutions that deliver valuable insights. We are thorough, with high attention to detail and always flexible to meet your needs.

We strive to develop a long term association with each of our clients based on a relationship of trust by delivering insightful, actionable recommendations to address your specific business challenges.


Targeted Research Insights. Sound Business Decisions.

I've had the pleasure of working with McWhirter & Associates for many years. Their understanding of the challenges faced in recruiting complex qualitative studies ensures issues are resolved in a timely manner.


Qualitative Research Partner Supplier