Testimonials



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Consumer Packaged Goods Client

"Their strong marketing background in consumer packaged goods has helped turn research into actionable steps that will impact the bottom line.” 

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Qualitative Research Partner Supplier

"I’ve had the pleasure of working with McWhirter & Associates for many years. Their understanding of the challenges faced in recruiting complex qualitative studies ensures issues are resolved in a timely manner. They take the time to thoroughly brief projects to our team members, so that we are working together on behalf of their clients to deliver superior qualitative research programs."

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Confectionary Manufacturer Client
“We considered McWhirter & Associates to be an extension of our marketing department, given their commitment, strategic insight and knowledge of our business. Their clear and actionable market research studies enabled us to successfully launch several new products in North America, resulting in double digit gains in a market experiencing marginal growth.”

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Energy Sector Client
“The research consultants at McWhirter & Associates have the business experience and research expertise to get to the heart of issues. Whether we face a major strategic issue, or an executional challenge, they are efficiently able to map out a research plan to identify actionable solutions.”

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Food Manufacturer Client
“Due to their marketing and research expertise, the consultants at McWhirter & Associates understand the business issues and marketer’s needs. They participate actively to find business solutions using personalized research, rigorously planned and executed.”

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Pharmaceutical Company Client
“The work that we have done together with McWhirter & Associates has spanned both tactical and strategic research, in different therapeutic areas, involving a variety of health care customers. Across all projects, I have continued to be impressed not only by the finished deliverable, but also, and more importantly, the process along the way.”

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Online Research Partner Supplier
“McWhirter & Associates is one of our preferred market research partners in no small part due to their extremely well structured surveys that leave our team with a clear understanding of the scope and intricacies of the project. Our panelists consistently rate their projects high on post survey feedbacks and the completion rate is consistently above average.”

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Consumer Packaged Goods Client
“Their commitment to our business through their counsel and their management of our marketing research programs has proven to be invaluable. Consistently, their delivery of solid research and actionable insights has been an integral part in the success of our brands.”

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Targeted Research Insights.
Sound Business Decisions.