Phone: (416) 544-1570
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McWhirter & Associates is a market research consultancy offering a full range of qualitative and quantitative research solutions. Our comprehensive research experience, gained both as suppliers and clients, enables us to address your unique business challenges.

Here's how it works: You talk. We listen. And ask questions. We want to know your story; all about you and your business, what your goals are and who you are trying to reach.

At McWhirter & Associates, we are trusted problem solvers.

We'll help target your objectives, then design and implement the right market research plan to give you the actionable answers you need.

We're 'people-people', we're smart and we're dedicated. With us, it's personal, and we're passionate about what we do.


Targeted Research Insights. Sound Business Decisions.

Qualitative Research

Qualitative projects are invaluable for discovering and exploring consumer attitudes, emotions and behaviours... 
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Quantitative Research

When projects move beyond the initial exploratory stages and the statistical accuracy of a quantitative...
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Quali - Quant Research 

The hard facts needed from quantitative research with the rich diagnosis and understanding that is gained... Read more

Innovation & Facilitation

We use the Synectics® creative process and state of the art idea-generation tools to help you and your group bring... Read more

Their strong marketing background in consumer packaged goods has helped turn research into actionable steps that will impact the bottom line.


Consumer Packaged
Goods Client